the Guru Online

I am sure that you have definitely come across advertisements that read: ‘1,000,000 email addresses for $29.99′. And these bulk mail companies can even offer you these names in a CD at your doorstep.

Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it always sound too good to be true.

What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, whatever the amount is.

Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, you are risking being accused of spamming. It is no longer a surprise how you often receive spam mails on Viagra, OEM Software and things you do not even need in your inbox.

That is so possible, because of the 1,000,000 names, no one knows you or even ask to be subscribed to your mailing list.

On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or are obsolete.

When you read such ads again, tell yourself that it is a waste of money.

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You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.
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Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list.

This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.

In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.

You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.

One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part - simply because others are willing to do so for you!

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